The new year has arrived and what will be the trend of logo design in 2020? GraphicMama shared their best predictions for next year’s logo design trends. Although the trend of logo design is usually stable and does not change much each year, designers must also keep pace with the times to design new and stylish logos.
Let’s have a look at this 2020 logo design trend!
1.Animated Cartoon Logos
Cartoon logos are more interesting and can shorten the distance between brands and consumers.
①Outline Cartoon Style
The logo illustrations with thick outlines are simple and fun and can be well adapted to different sizes.
②Flat Cartoon Style
Logo flattening is a trend, and it is also the same in cartoon logo design. No matter adding or reducing some details, it can make the logo more vivid and interesting.
③Doodle Cartoon Style
A doodle-style cartoon logo design is similar to a pencil or marker pen sketch and hand-drawn, which means simple and casual.
2.Animated Black and White Logos
Black and white logos never go out of style, because they are elegant, simple and not overwhelming. And they are very safe in color matching which is not easy to make mistakes. They also can give people a high-level mysterious, calm and generous feeling.
3.Creative Letter Logos
Creative letter logos can make good logos “speak for themselves” while maintaining simplicity, which is a very popular design technique.
4.Simple Geometric Shape Logos – Minimalism
The minimalist logo made of basic geometric shapes will continue to lead the trend, and minimalist logo design is also the style vane of the design community. They are easy to apply in detail to the brand without being confused, and different shapes convey different emotions.
The square symbolizes balance and stability, and brands often like to use it to convey brand messages. The square may become more prominent in the 2020 logo design, but it will not be directly presented as a square.
Line-based logos are a perfect example of minimalism. They can be seen as composite elements of various basic shapes. In the 2020 logo design, the line-based logo conveys freedom, openness, simplicity, and vitality.
Curves are non-straight lines. They are full of energy and creativity, so designers can create any shape.
In the coming year, the gradient design in the logo will still continue to be popular. The gradient design can transform simple graphics into a solid color matrix, and the seamless transition between similar colors makes the logo more dynamic and charming.
It is one of the latest popular techniques in the gradient logo design, organically combining bright and vivid colors into a gorgeous palette. Based on different design needs, the palette can show the futuristic dream vision of creative themes.
In order to make the logo more simple or more in line with the tone of the brand color, the designer will choose a more unit or single color, and use an approximate gradient to make your logo more harmonious without losing brand identity.
6.Retro Style Logos
Retro trend is not only the trend of logo design, but also the trend of the entire graphic design trend in 2020. Whether it’s using old paper, sloppy special effects, or vintage patterns or color schemes (that is, rustic pastel tones), vintage design is a macro retrospective tide that is above fashion.
In terms of logo design trends, 2020 will be very colorful. While as designers, we must know the development trend of design style and keep up with the latest design trends in the world.