A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio. So, we are going to talk about tips and best practice for logo design in this passage.
Most logo designers follow some iteration of these principles of great logo design:
Simplicity: Simplicity can be very effective – from the McDonalds golden arches to Apple’s apple, keeping a logo simple can be very powerful. Logos can be just text or image, or a combo of both. If you pick a symbol, make sure it reflects your brand’s values. Limited color schemes make it easier to develop a color signature.
Recognize: Use simple graphics that are easy to recognize – don’t use an overly elaborate logo design. If an 8-year-old can draw your logo, you have succeeded.
Versatile: Ask yourself these questions when making your logo design:
Will the logo work in horizontal and vertical formats?
Will it look good if it is in just one color? Or in black and white?
Will it still be recognizable if it’s scaled down like on a business card?
Choose a suitable icon – this sounds super obvious, but pick an image that reflects your brand. If you run an ice cream business, don’t pick a pizza slice. Less obviously, don’t pick an image with an abstract or complicated connection to your brand.
After reading the tips and best practice for logo design, are you inspired now?